FIR on Marketing and the Facts on Record

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Brief of FIR VC 14 of 2016 **

Facts that would refute this FIR **

Relevant Important Board Decisions having Implications in the Marketing Function

Sales Policy 2010 **

Delegation of Poers of Managing Director of Malabar Cements Ltd – 2010

Extract of th Board Resolution on delegation of Powers that would clearly show that the decision on Payouts to Dealers are decided much below the level of the Managing Director **

Minutes 194 Board Meeting of MCL **

Minutes 199 Board Meeting of MCL **

Minutes 200 Board Meeting of MCL **

Minutes 206 Board Meeting of MCL< **

Note : Despatch of Cement is done based on the Advance payment by dealers recorded in the Electronic Banking System

Discounts Paid to Dealers as per Sales Policy of 2010

Discounts Paid to Dealers during 2013-14 **

Discounts Paid to Dealers during 2014-15 **

Discounts Paid to Dealers during 2015-16 **

Freight Reimbursed to Dealers in Districts other than Palakkad District in lieu of Rail Freight directly paid to Indian Railways by Malabar Cements (CARRIAGE OUTWARDS) for purchasing Cement from the Factory instead of from Rail Head (which is the usual practice) – As per Sales Policy 2010 and relevant Board decisions

Note : Arrival at destination has to be certified by the Sales Officer concerned. This has resulted in huge increase in sales and Profits

Freight Reimbursed during 2013-14 **

Freight Reimbursed for purchasing Cement from the Factory during 2014-15 **

Freight Reimbursed during 2015-16 **

DIFFERENCE between the EX-FACTORY PRICE AND THE RESPECTIVE RAIL HEAD PRICE paid / demanded to/from Dealers in Districts other than Palakkad District for purchasing Cement from the Factory instead of from Rail Head (which is the usual practice) – As per Sales Policy 2010 and relevant Board decisions

Note : Arrival at destination has to be certified by the Sales Officer concerned and the pay out is limited to Rs.10/bag. This has resulted in huge increase in sales and profits

Price Difference Paid during 2014-15 **

Price Difference Paid during 2015-16 **

Results

**
Comparison Profitability of Malabar Cements for 3 years – 2013-16

Gains in MCL through Increase in Road despatch and Scientific Pricing – 3 years – 2013-16 – 3 Major Districts **
(Source : Finance Department and Statistician in MCL)

Marketing Policy 2017 **

Interim Judgement in WP(C) 27365-2018 which was violated by the VACB and now by the Company to facilitate exoneration of Shaji T Balan, former Assistant Sales Officer in MCL, M. Sulaiman, Personal Officer in MCL and Chandrasekharan, Deputy Manager in MCL

“Discreet Enquiry” report by VACB to facilitate exoneration of Shaji T Balan, former Assistant Sales Officer in MCL, M. Sulaiman, Personal Officer in MCL and Chandrasekharan, Deputy Manager in MCL **

CAG Audit Para on Raja Transports matter that was ignored by the Palakkad Unit of VACB

“Discreet Rnquiry” report on Raja Transports issue prepared by the Palakkad Unit of VACB to facilitate exoneration of M. Sulaiman, Personal Officer in MCL **

Next : FIR on use of Imported Clinker….

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